Fall is here and that means the holidays are coming in faster than you think. Many retailers are starting to offer holiday deals, including Amazon with its Prime Big Deal Days, which starts today, October 10, and runs through midnight P.T. tomorrow, Wednesday, October 11. Here are some of the best Amazon Prime Day deals of 2023 we’re seeing right now (as well as price drops from big-name competitors like Best Buy, Walmart, REI, and Nordstrom).

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What are the best Prime Day deals right now?

This is one of the hands-down greatest times to save, especially as Amazon discounts its own suite of products, and as competitors race to keep up (or beat) the discounts. That said…Prime Day is pure mayhem. There are easy-to-miss “Lightning Deals” starting and stopping at all hours—and sometimes, supplies and sizes run out before you have the chance to check out. That’s why we’re scouring the site for you and will update this page (and many others) through tomorrow, so be sure to bookmark it. Here’s a peek at our top five favorite deals of the moment, followed by all the rest (and some of the best Prime Day competitor deals).

1. Vitamix 5200 Blender: originally $550; now $300—45% off
2. Lifestraw Water Filter: originally $20; now $10—50% off
3. iRobot Roomba 694: originally $275; now $199—27%off
4. Apple Airpods Pro: originally $249; now $189—24% off
5. Kindle Paperwhite: originally $140; now $95—32% off
6. Casper Sleep Element Pro Mattress (Queen Size): originally $595; now $446—25% off
7. Oral-B iO Series 9 Electric Toothbrush: originally $300; now $228—24% off

Best Prime Day fitness and outdoors deals

Amazon’s giant sale is a wise time to splurge (or save, really) on a pricier piece of home gym equipment like an elliptical, or a space-saving SELF Home Fitness Award–winning adjustable kettlebell. While you’re at it, why not scoop up some workout, recovery, and hiking accessories like a grippy yoga mat, a set of dumbbells, or a SELF Outdoor Award–winning Lifestraw, which filters water wherever you are?

Read more: Best Prime Day Fitness Deals

Best Prime Day wellness deals

For Prime Day, there are plenty of savings on soothing, health-minded products, such as: our favorite electric toothbrush (which tells you when you’re brushing too hard!), a massager like a Theragun or our SELF Fave neck massager, or a SELF Fave Tushy bidet that has a hot-water hook-up for the chilly days ahead.

Read more: Best Prime Day Wellness Deals

Best Prime Day tech deals

You can’t have a giant cyber sale sans electronics like TVs, laptops, and smart speakers. We’re seeing some exciting markdowns, including on our SELF Fave Kindle Paperwhite e-reader (which is pretty much never on sale outside of Prime Day or Black Friday); 31% off the JBL Flip 6 speaker which is waterproof for all your outdoor activities; 25% off a lightweight iPad (a great gift for a parent, cough); and 40% off a device that speeds up your Wi-Fi.

Read more: Best Tech Gifts

Best Prime Day headphone deals

Whether you’re searching for sure-to-please holiday gift or are still using earbuds that don’t noise-cancel, you’ll find some nice markdowns on Bose, Beats, Sony, Beats, and Apple headphones for Prime Day.

Read more: Best Workout Headphones

Best Prime Day smartwatch deals

Want to get on board the fitness-tracker train? Save now on some of the most popular of smartwatches, including Fitbits, the Samsung Galaxy, and the SELF Home Fitness Award–winning Apple Watch Series 8.

Read more: Best Smartwatches; Best Fitness Trackers

Best Prime Day kitchen deals

In the market for a kitchen tool that’ll make cooking a bit easier (or upgrade your meals overall)? You’ll be hard-pressed to find better discounts than on Prime Day on best-selling Ninja air fryers, Nespresso Vertuo coffee makers, Vitamix blenders, Sodastreams, Brita water filters, Instant Pot pressure cookers, and more.

Read more: Best Prime Day Kitchen Deals

Best Prime Day home and mattress deals

There’s a good chance you’ll be spending more time at home in the coming months—so why not upgrade some of your appliances (or your mattress, for that matter)? To make your life a little easier, grab a 35%-off iRobot Roomba that you can program to vacuum your floors, a SELF Certified Casper mattress, or a discounted purifier to help clean your air.

Read more: Best Mattresses

Best Prime Day sex toy deals

Amazon’s sex toy deals might be the nudge you need to treat yourself to a luxury vibrator from brands like Lelo and Womanizer—or to try something new like a cock ring or a strap-on.

Read more: Best Prime Day Sex Toy Deals

Best Prime Day clothing deals

Load up on layers, loungewear, and activewear while the Prime Day clothing deals are this excellent. Planning on hibernating? Fleece-lined leggings and fuzzy Uggs are discounted now. Taking a foliage tour? Add a weekender bag to cart.

Read more: Best Prime Day Clothing Deals, Best Prime Day Shoe Deals

Best Prime Day sneaker deals

Whether you’re training for a race or can’t be bothered to slip on shoes that don’t feel like mattresses for your feet, you’ll want to check out these Prime Day sneaker deals on brands like Hoka, Adidas, and Ryka.

Read more: Best Prime Day Sneaker Deals

Best Prime Day beauty and skin care deals

Restock your skin care stash with deals on cult-favorite serums, creams, and treatments like Crest Whitestrips and Laneige’s cult-favorite lip mask. Prime Day’s also the perfect opportunity to try a buzzy tool like the SELF Fave Revlon dryer brush.

Best Prime Day deals at Best Buy

The savviest of shoppers know that Prime Day discounts extend far beyond Amazon, with competitor retailers like Best Buy, Walmart, and others running sales to match—and sometimes even beat—Amazon’s offerings. Known for its electronic and appliance deals, Best Buy’s the place to turn if you’re shopping for a top-of-the-line tablet, Dyson, or cooking tool.

Best Nordstrom Prime Day deals

Nordstrom’s our one-stop shop for luxe beauty products (from brands like Sunday Riley and La Mer) and clothing. How cute is this periwinkle belt bag from Dagne Dover?

Read more: Best Nordstrom Gifts

Best Walmart Prime Day deals

Walmart has some checkout-worthy markdowns on staples like mattresses, vacuums, and even hair care. Don’t miss out on this $40 discount on Apple AirPods Pro (lower than Amazon even!).

Best REI Prime Day deals

Gear up—literally—with all of these outdoor-focused deals from REI. Or, you know, add some new leggings into your rotation.

What’s Prime Day?

Amazon Prime Day is a massive two-day shopping event held exclusively for Prime members. During this time you’ll find deep discounts on products across all categories, including some of the lowest prices of the year (outside of Black Friday and Cyber Monday, that is). 

Prime Day versus Prime Big Deal Days

Previously, Prime Day ran exclusively in the summer, but last year on October 11 and 12, Amazon added a second event called the Prime Early Access Sale. This year, Amazon is calling its fall sale “Prime Big Deal Days,” but it’s informally known as “Second Prime Day” or “Prime Day Part Two.”

What’s on sale this Prime Day?

With the holidays around the corner, Prime Day has discounts on a ton of great Amazon gift ideas. There are fitness deals for NordicTrack treadmills and Hoka sneakers; tech deals on gadgets like Apple Watches, Sony QLED TVs, Bluetooth speakers, and Samsung Galaxy phones; kitchen and home deals, including Casper mattresses, iRobot Roomba robot vacuums, KitchenAids, Vitamix blenders, and Keurig coffee makers; and beauty and skin-care deals on Crest Whitestrips, Sunday Riley Good Genes serum, and the NuFace Mini.

Amazon’s offering great discounts on its own suite of products, as well, including Alexa-enabled Echo smart home devices, Ring video doorbells, SELF Fave Kindle e-readers, and Fire TV streaming sticks.

In addition to Amazon’s impressive discounts, there are all sorts of excellent Prime Day competitor deals from retailers like Target, Walmart, Nordstrom, and Best Buy. So, if you’ve put off purchasing Apple AirPods Pro, a Ninja air fryer, or a Fitbit, you’ll be hard-pressed to find a better time to snag these sought-after goods.

Do I need to be a Prime member to save on these deals?

Yes! The markdowns are a major perk of Amazon’s Prime membership—in addition to free one- to two-day shipping. Not subscribed but still want to save? Sign up for a 30-day free trial, and you’re good to go (plus, you’ll gain access to Prime Video content).

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